Pet lovers tend to talk to their pets. For the first time ever, Talkingpets allows the pets to talk back. The viral (www.talkingpets.org) uses technology as seen in other popular virals like ‘Elf Yourself’, to create virtual pets that can be made to speak. Users can choose from a selection of cats and dogs and personalize them with different accessories and backgrounds. Or they can upload a picture of their own pet. Users can then pick a voice for their pet and type in a message for them to say, which they can send on to friends or add to their Facebook profile. The online campaign aims to raise awareness of www.allaboutpets.org.uk, a new online community for pet lovers, run by The Blue Cross.