Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline.
These surreal images of a kitten croissant and a hamster muffin are not creepy breakfasts made from pets, but are instead meant to stress the company’s message of hand-washing hygiene.
It is a creative way to get attention and perhaps even encourage non-germaphobes into thoroughly washing up before they eat.
The ads were created by the advertising agency Lowe of Jakarta, Indonesia.
(via Trendhunter)
BTW
Lifebuoy is a brand of soap was originally marketed by Lever Brothers in England beginning in 1895.
The term "B.O.", short for "body odor", was coined by Lifebuoy for an advertising campaign. The Lifebuoy radio ad, parodied by several Warner Brothers' Looney Tunes cartoons, used a foghorn-type sound to create the "B.O." sound. (wiki)
Tuesday, September 30, 2008
You Eat What You Touch
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3 comments:
I guess they're right people really should wash their hands after handling cats or any animal - it's easy to forget.
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creepy and creative...
i think the one with the hamster is kinda cute... the one with the cat..well.. i don't know what to think about that one!
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There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.
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